Monday, April 14, 2008

The Chak De! Irony

Chak De! did a chak de at all the award functions. It made a clean sweep in all categories. Best Actor, Best Director, Best This, Best That. Watching this irony brought a sly, helpless smile on my face.

It's really ironical: A film about a bunch of ambitious women wanting to make it big in hockey makes it to the headlines, becomes a crowd puller, a super-hit, and wins tons of awards. While the real bunch of ambitious women wanting to make it big in hockey pass by totally unkwown. Everyone recognizes Sagarika Ghatge (Preeti Sabarwal) or Vidya Malavde (Vidya Sharma), but none of us probably even knows the captain of the real Indian Women's Hockey Team, or its star strikers.

Ironical, that a made-up act runs in circles around the real act. The unreal becomes greater than the real. The persona surpasses the person. Boy! it sure is a damn funny world to live in.

I think it would have been great, if at the end of Chak De! India, Shahrukh would have gotten the entire Indian Women's Hockey Team for real and introduced them to the Indians. He had a big chance to create real celebrities out of them and giving Indian Women's Hockey a great fillip; and it is a big chance missed.

However, I also realized that Chak De! was not really a movie about hockey. It was a movie about aspirational (female) youngsters who are willing to stake both their relationships and their pride for pursuing their enchantment. It is this quality which creates a crowd-winning formula as it appeals to all. The main reason for this appeal is that each of us has a hidden desire to reach out for the stars, but very few of us actually manage to do so.

On the other hand, maybe the movie actually leaves us with an idea of how to actually make Indian Women's Hockey successful and the team a celebrity. If the federation succeeds in making a connection between the players and the Indian population like the movie does, it will create a new level of interest in the game. In fact, the movie is a testimonial to the fact that no one is actually interested in the game, but they are interested in the thrill of victory and in the emotional roller coaster a game takes them on.

Understanding and knowing the players as a person will provide the required emotional aptitude for enjoying the game. The players and their personal stories with interesting photoshoots must be featured in newspapers, in reality shows, in news and in advertisements. Actually, they make great material for a reality show, where the audience is taken into the lives, struggles, hopes and ambitions of each player. Later, everyone will want to watch the games of team of persons they are emotional about. When the players will know that there are a billion people emotional about their winning, guess what? They will start winning!!!

The success of Chak De! has surely shown a path to popularize not just hockey, but any game. Let the audience connect with the players off the playground, and then they will want to watch the players on the playground. Add a generous garnish of glamour to the emotions and you have the right recipe for success with the audience at large!

Chak De! Sports!!!

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