Monday, July 11, 2011

Google Is Better At 'Re'invention, Not Invention

I just got a Google+ account and was looking through it; and it seems quite preliminary right now.  Nothing stands out as a strikingly different feature that I was dearly missing.  However, I'm sure that as I explore the service further and Google starts adding updates to the Plus services, things will take a turn - for the better.


'Coz that's how Google always does it!  From the way it looks, Google is better are reinvention rather than invention:
  • Yahoo!, Altavista and AskJeeves were already around when Google launched its flagship search services.  Google improvised search and has remained the market leader for over a decade now.
  • Hotmail came up with the idea of free web based mail, and Yahoo! gave it a run for its money.  Then Google reinvented free web based email and is still giving everyone a run for their money.  Even today they're adding new interesting features when everyone else is trying to catch up with the original Gmail.  The latest 'Priority Inbox' in Gmail is absolutely a charm!
  • Android is an awesome open source technology, but it had a predecessor - the I-Phone OS.  Google took what the I-Phone OS already offered, reinvented it, open sourced it, and launched it world wide.  And today, Android is about to beat the I-Phone or it already has according to some statistics.
  • Blogger was doing a great job but losing out to Wordpress already when Google took over and converted Blogger into a super-user-friendly web based engine.  Professional users claim Wordpress' greatness when it comes to plug-ins; but everyone else swears by the drag and drop features in Blogger.  And Blogger plug-ins are catching up for sure!
Yes there are some exceptions like Google Earth and a few others, but Google's best services have come when they were reinventing; and not when they were inventing.  Some inventions like the 3-D chat, disappeared just as quietly as they appeared; most people haven't even heard about them.

Orkut couldn't move Facebook's market when Google took over, but then Google was dealing with a legacy app and Facebook was already facing humongous popularity from its technology and the ability to connect people and provide interactive updates.  Orkut remained clumsy, and privacy was always an issue.  

Google+ is purely a 'reinvention'.  Facebook has existed for many years now, it has a strong market base and the number of users give it more population than most other countries around the world.  Just like Hotmail, or Yahoo! search, or the I-Phone; all torch bearers and market scorchers; but losing wind to Google once this company got going.

Google+ is Google's new latest reinvention baby.  It might as well be called Facebook+, I guess.  But this time, the foe is extremely formidable and threatens to push the new G-baby into oblivion and make it an unsuccessful mutiny into the F-hunk stronghold.  

Only time will tell where the battle leads, but Google is reinventing again and Facebook needs to take notice.  The competition is super hot, and as Google adds new features to G+, it will only get hotter.  Let's see if Google wins the reinvention game yet again!